Breckenridge Grand Vacations Embraces Company-wide Sustainability Efforts: From banners to luggage tags!
Breckenridge Grand Vacations (BGV) is dedicated to sustainable efforts and best practices to minimize impact on the local mountain environment where we play and live. One of the ways we do that is through reducing the amount of waste we send to the landfill, which sometimes takes some creativity!
In early 2020 when we rebranded and implemented a new logo, we were faced with a pile of vinyl banners that were destined for the landfill. With a current goal of increasing our waste diversion by 5% every year, our Sustainability Department researched alternatives, so the banners didn’t go to waste. Throughout their research, they found Green Guru, a Boulder-based company that uses old outdoor gear such as bike tubes and climbing rope and repurposes them into new outdoor products like bike saddle bags, backpacks, and totes. Green Guru was the perfect solution to our problem, as they would take our banners and turn them into luggage tags.
On a mission to reduce waste outside of our own company operations, the department decided to ask for old banners from organizations throughout the county. We received banners from local nonprofits, government agencies and businesses, collecting a total of 540 square feet of old banners – the size of an average studio apartment!
BGV’s Sustainability Team took a trip to Boulder to tour Green Guru’s facility and drop off the materials to be repurposed. Green Guru worked their magic and turned the banners into 3,000 branded luggage tags! This exciting effort supported our waste diversion goal and kept things Colorado local. These luggage tags will be handed out to owners, guests and employees at company events and trainings.
Just another example of BGV’s commitment to sustainability and the company’s dedicated staff working to “be green” wherever we can.